01Website audit
A full check of what is holding the site back.
Crawl errors, thin pages, duplicate titles. I map what exists and score it page by page, so the fix list is ordered by what actually moves rankings.
02Keyword research
The terms your buyers actually search for.
A term is only worth targeting if the person searching it could become a customer. I sort by intent first, difficulty second, then set the publishing order.
03Search Console
Rankings, clicks, and impressions.
The first report I open, because it settles whether the content is being seen at all before anyone argues about tone or design.
04Google Analytics
Traffic, engagement, and conversions.
Sessions, engagement, and conversions from organic search. Rankings that bring the wrong visitors aren't results.
See what your own site would show.
Send it over and I'll tell you what I'd fix first, and roughly what it would take.
oceannflore@gmail.com